This is how people use your site.
Tommy Edison follows up his demonstration of the ATM’s inaccessibility with a look at the inaccessibility of the money he withdrew.
Edison makes an interesting observation: The government requires companies to adhere to the Americans With Disabilities Act — but the government itself is somehow exempt.
There are myriad everyday activities that we “sighties” take for granted. For instance: Withdrawing money from an ATM.
Tommy Edison the Blind Film Critic demonstrates the modern ATM’s accessibility, or, rather, its striking lack thereof.
This sign needs to be everywhere all the time (these guys know what I’m talking about).
Jakob Nielsen’s eyetracking studies have documented a dramatic gap in how users approach website images.
In essence, big, feel-good images are purely decorative and completely ignored. On the other hand, photos of product details and real people (as opposed to stock photos of models) are treated as important content and scrutinized.
So the takeaway is: don’t use fluffy pictures to “jazz up” Web pages, and if you’re going to use images of people, use real people. Also, users pay attention to information-carrying images that show content relevant to the task at hand.