Storytelling has long been a tool for user experience designers, guiding how we craft an experience. What I’m proposing is a bit different: The use of face-to-face conversation to change how we empathize with our audience. It’s a skill we all have and, properly honed, designers can leverage it to better communicate in the digital world.
Filmmaker Andrew Stanton (“Toy Story,” “WALL-E”) shares what he knows about storytelling — starting at the end and working back to the beginning.
(Source: youtube.com)