Michael R. Faddis
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Vazquez Mezcal, corporate identity.
Spend time building your brand like the folks at Deschutes Brewery of Bend, Oregon. A young couple go on an adventure to all the landmarks that inspire Deschutes, and fall in love along the way.
Directed by Scott Coffey and song, Beach House, by the Cave Singers.
(Source: selectism.com)
Brand is creating experiences.
When the Quiet Logo Speaks Volumes
The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a study from the USC Marshall School of Business, which finds that luxury brands charge more for “quieter” items with subtle logo placement and discreet appeal.
“A significant segment of the population does not want to be branded, preferring to be understated … and is willing to pay a premium to have ‘quiet’ goods without a brand mark.”
Branding for ‘The Lab’ @ ‘Museum’ cafe concept.
About Michael R. Faddis
User Experience Architect