Michael R. Faddis

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You know all those things you’ve always wanted to do? You should do them.

You know all those things you’ve always wanted to do? You should do them.

Marina Abramovic meets Ulay

“Marina Abramovic and Ulay started an intense love story in the 70s, performing art out of the van they lived in. When they felt the relationship had run its course, they decided to walk the Great Wall of China, each from one end, meeting for one last big hug in the middle and never seeing each other again. at her 2010 MoMa retrospective Marina performed ‘The Artist Is Present’ as part of the show, a minute of silence with each stranger who sat in front of her. Ulay arrived without her knowing it and this is what happened.”

(Source: carlosbaila)

UX is not UI.

UX is not UI.

Six scientifically-validated principles of persuasion that provide for small, practical, often costless changes that can lead to big differences in your ability to influence and persuade others in an entirely ethical way:

  1. Reciprocity
  2. Scarcity
  3. Authority
  4. Consistency
  5. Liking
  6. Consensus

Based on the Universal Principles of Persuasion by Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

The ABC of Architects.

Dec 1
A guide to gentlemen’s shoes.

A guide to gentlemen’s shoes.

Dec 1
Each date’s size represents how often it is referred to by name in English-language books since 2000.

Each date’s size represents how often it is referred to by name in English-language books since 2000.

How online video stream quality affects viewer behavior

"Viewers begin to abandon if the video does not start up within two seconds. Beyond two seconds, every additional one-second delay resulted in roughly a 5.8 percent increase in the abandonment rate. They also found that viewers are less tolerant of startup delay for short videos such as news clips compared to longer ones such as movies. Also of interest is that viewers with better connectivity are less patient and will abandon a slow-starting video sooner, while mobile users have significantly more patience than others."

Click here to read the full article.

How a Content Strategy Saved My Life by Teresa Wong

Teresa is senior content analyst at Critical Mass, and spends her days dreaming up, planning, and creating digital content that meets consumer needs, her clients’ business goals, and, as you’ll see, her life’s goals.

(Source: experiencematters.criticalmass.com)

"Join us July 26th for a night of fundraising in the fight against cervical cancer."

Men have Mo-vember. Women have Julyna – a non-profit organization that encourages creative grooming to raise money and increase awareness of cervical cancer and HPV. This print campaign promotes their fundraising event.

Advertising Agency: Cossette, Toronto, Canada
Creative Directors: David DagaMatt Litzinger
Art Director: Angela Sung
Copywriter: Rachel Abrams
Photographer: Phillip Rostron
Published: July 2012

Nov 1
The Age of User Experience Design. The growth of the User Experience Design field is breathtaking, but well deserved. Thanks to UX Designers all over the world, the quality of products has increased dramatically. Design really does matter now. It’s a user centric world in which there’s not only Apple on the scene anymore.

The Age of User Experience Design. The growth of the User Experience Design field is breathtaking, but well deserved. Thanks to UX Designers all over the world, the quality of products has increased dramatically. Design really does matter now. It’s a user centric world in which there’s not only Apple on the scene anymore.

Nov 1
This infographic provides 8 common mistakes designers/developers make when designing a site and how to fix them.
Bad navigation 
Too many Ads 
Bad content structure 
Obtrusive use of audio and video 
A registration requirement 
Boring content. Boring design 
Poor legibility 
Lack of frequency (keeping site updated)

This infographic provides 8 common mistakes designers/developers make when designing a site and how to fix them.

  • Bad navigation 
  • Too many Ads 
  • Bad content structure 
  • Obtrusive use of audio and video 
  • A registration requirement 
  • Boring content. Boring design 
  • Poor legibility 
  • Lack of frequency (keeping site updated)

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win tickets for the new James Bond movie SKYFALL. They had 70 seconds to do so.

(Source: youtube.com)

To promote their new IPS monitors, LG decided to field test the high-definition screens by installing a 3x3 grid into the floor of an elevator. Watch out.

(Source: youtube.com)

UX Practitioners Are The Brand Leaders

Andrew Heaton argues, at Johnny Holland Magazine, that User Experience practitioners are the brand leaders:

Let’s consider a simple formula: Brand = Experience.

We, the UX crowd, are the new brand leads. We are the ones who will win battles and wars in customer perception and preference. Advertising leaves an impression, but digital interaction creates an immediate emotional state through functional creations.

Brand is emotion and effects living inside your phone or laptop and we are the creators of that connection. We are tasked with defining the tangible and real versions of brand interaction.

Digital is where consumers start, how they advocate and where they go for problems and all branded interaction is moving to digital.

Let me rephrase that: All branded interaction is digital. Period.

Click here to read the full article at Johnny Holland.